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MarketingProfs Makeover: Elements of the Landing Page

Brian Massey
Jennifer Kelly
Thu, Jan 28, 2016, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

Not all landing pages are created equal. Add any unnecessary distractions, and your conversion rate could suffer. If you miss the mark with your landing pages, you could lose visitors—or potential customers—forever.

In this PRO seminar, we'll help you build landing pages that get results. Brian Massey, the Conversion Scientist™, will provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. He'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact.


Brian Massey is the self-proclaimed Conversion Scientist™. Building on more than two decades of experience as a computer programmer, corporate marketer, and entrepreneur, Brian is the founder of Conversion Sciences, a website optimization company, and author of the book, Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™. He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world.

Who Should Attend?

Marketers, web developers, and anyone involved with the design, structure, or content of landing pages and their impact on revenue.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Build landing pages that will get the results you need
  • Know what elements not to include on your landing pages
  • Apply best practices for landing page development and optimization

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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