Consumers say detailed product descriptions, images, and customer reviews are the three content types that most influence their purchases on e-commerce websites, according to recent research from Clutch.

The report was based on data from a survey of 1,000 consumers who had made a purchase online within the previous seven days.

Clothing/shoes/accessories formed the largest category of items recently purchased online by those surveyed (26% had done so), electronics was second (19%), and home/garden was third (17%).

Some 29% of respondents say detailed product descriptions are a top influence on their e-commerce purchases; 27% say pictures are a top influence; and 18% say customer reviews are a top influence.

Some 31% of respondents say they use shipping-cost calculators among the features on e-commerce sites; 29% save credit card information to their accounts on sites, and 19% use related product recommendations.

About the research: The report was based on data from a survey of 1,000 consumers who had made a purchase online within the previous seven days.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji