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In This Issue
+ How-To: Five Defining Features of Landing Pages 3.0
+ PRO Take 10: Three Ways to Outsmart Your Biggest Competitors
+ Survey Says: Online Lead Generation Drives Higher Profitability
+ Quick Take: Is Your Content Too Focused?
+ My View: Five Ways B2B Marketers Can Think (and Act) Different
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Advertisement  52% of consumers access email via their smart phones. Do you know how to get 'em on the go this holiday season? Find out how!
How-To Five Defining Features of Landing Pages 3.0
By Scott Brinker
A third generation of landing pages has emerged over the past year, incorporating ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0. Read More
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PRO Take 10: Three Ways to Outsmart Your Biggest Competitors
Your competition may be bigger, but that's not always better. In just 10 minutes, learn the three best ways to outsmart the competition. Discover how to use speed as a competitive weapon, and how to re-invent your business with the type of innovation that only your company can provide. Read More
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Advertisement  Free webinar: How to read your campaign compass, Thurs. 11/17, 2 pm, ET
You don't have the luxury of waiting until the sales numbers come in to see if your campaign was effective. Leverage the social universe to make adjustments to strategies on the fly based on what you learn from conversations. Register Now!
Survey Says
Online Lead Generation Drives Higher Growth, Profitability
Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities. SEO, blogging, and Web analytics are among the most effective online marketing tools for such high-growth firms. Read More
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Quick Take
Is Your Content Too Focused?
Any SEO strategy hinges on offering relevant, valuable information. But don't stick too closely to your content core. Learn how expanding your content topics could create a thriving online presence that generates trust—and ranks well. Read More
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My View Five Ways B2B Marketers Can Think (and Act) Different
By Carlos Hidalgo
Apple's 1997 "Think Different" campaign helped rescue the company at a time when it had a tarnished brand and slumping sales. But that same message could rescue B2B marketers today. Read More
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ReTweet This
@AmberCadabra Social business isn't simple. If done right, doing something on the surface affects many other things. https:////bit.ly/uA7Ef4
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Forum Today's Question
By DaveTw 11/7/2011 at 10:37 AM
I'm planning an event to promote our IT services for financial managers. What should I include in my post-event action plan? Go To Question
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Nov 3-18
 MarketingProfs University LIVE—Content Marketing Crash Course
Nov 8
 FREE Seminar—Maximizing Marketing ROI with Integrated Webinars sponsored by Readytalk
Nov 10
 PRO Seminar—Landing Pages: What's New, What's Hot, What's Performing with Scott Brinker
Nov 11
 Digital Marketing World—Email Marketing free online conference
Nov 15
 FREE Seminar—Video Marketing ROI: The Video Strategy Framework sponsored by Brightcove
Nov 18
 PRO Seminar—Presentations that Resonate With Me! with Nancy Duarte
Mar 29-30
 SocialTech 2012—B2B Social Media Marketing Distilled register before 11.21.11 and save 34%
 
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