MarketingProfs Today: Lateral Thinking for Growth | Position for 2018 Success | Facebook Ad Benchmarks

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In this issue

1.	How-To: Three Mad-Scientist Marketing Methods to Ignite Business Growth
2.	Article: 5 Ways to Position Your Organization for Sales & Marketing Success in 2018 [Sponsored]
3.	PRO Take 10: How to Develop a Dynamic Creative Briefing Document
4.	Survey Says: Facebook 3Q17 Advertising Benchmarks
5.	Infographic: 'Tis the Season for Data: Holiday Shopping Trends and Predictions

Join us on Jan 12 for our free 2018 Marketing Trends Virtual Conference: three actionable sessions, attendee-only resources, and more. Can’t make it on show day? Register now to get access on-demand.

How-To

Three Mad-Scientist Marketing Methods to Ignite Business Growth

By Tom Shapiro

Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business. Read More

Five Ways to Position Your Organization for Sales and Marketing Success in 2018

By Seismic [Sponsored Content]

Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018? Read More

FOR PRO Members

Take 10: How to Develop a Dynamic Creative Briefing Document

In just 10 minutes, we'll discuss the key components of a creative brief. You'll be able to develop a document that provides solid direction and parameters to your agency, internal marketing communications team, or any other group involved in developing your product or brand campaign. Read More

Gift yourself with a ticket to the best B2B marketing conference on the planet. Register for MarketingProfs B2B Marketing Forum 2018 and save up to $800.

Survey Says

Facebook 3Q17 Advertising Benchmarks

By Ayaz Nanji

The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. Read More

AT-A-GLANCE

'Tis the Season for Data: Holiday Shopping Trends and Predictions

By Laura Forer

What are consumers buying for the holidays this year? This infographic explores buying habits from past years to predict how consumers will spend in 2017. Read More

event calendar

Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 2018	B2B Marketing Forum—Registration is now open!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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