The majority of creative briefings are conducted verbally and based on feelings rather than clear, strategic thinking. However, this exposes a problem when campaigns are presented—there is no guide to evaluate the assets against, and the project as a whole becomes less organized, effective, and focused.
In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign.
