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MarketingProfs
Dec 16, 2016 Vol. 15, No. 243
In this issue
1. How-To: Operation FOMO: Three Ways to Turn Customer Envy Into Engagement
2.  PRO  [Online Toolkit] Optimize and Maintain Your Email List
3. #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming...
4. Survey Says: Global Advertising Forecast for 2017
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Advertisement  Gain Today's Most Sought-After Skills
Villanova University offers comprehensive certificate programs and respected graduate programs. Villanova's certificate courses are designed for experienced working professionals who are looking to enhance their skills and career opportunities.
 
How-To
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Operation FOMO: Three Ways to Turn Customer Envy Into Engagement
By Jeff Snyder
No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire. Read More
FOR  PRO  Members
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[Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Discover the Villanova Difference
Earning a valued degree or professional credential from a university with a long, distinguished history helps prepare professionals to become leaders in their fields.
 
Survey Says
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Global Advertising Forecast for 2017
By Ayaz Nanji
Global advertising spending is forecast to reach $547 billion in 2017, up 4.4% from 2016 ad spend levels, according to recent research from GroupM. Read More
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AT-A-GLANCE
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#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week
By Christian Neri
Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more... Read More

event calendar

Jan 5
PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 19
PRO Seminar—Improve Your Speaking With Comedy with David Nihill

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