The researchers predict that the United States and China will account for half of all net advertising growth 2017, with China responsible for slightly more growth than the US.
Advertising spend is forecast to increase 2.6% in North America in 2017.
Digital is expected to account for 33% of all advertising spend in 2017.
Some 77 cents of every new advertising dollar is forecast to go toward digital channels in 2017; 17 cents of every new advertising dollar is forecast to go toward television in 2017.
Continue reading "Global Advertising Forecast for 2017" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Advertising:
The Impact of Reddit Ads [Infographic]
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. read this »
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. read this »
How to Use Interactive Ad Campaigns to Generate Leads
You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works. read this »
Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV. read this »
Seven Results-Driven Paid Strategies for B2B Marketing
You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies. read this »
Global Spend Trends for Out-of-Home and Cinema Advertising
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. read this »