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MarketingProfs
Dec 20, 2016 Vol. 15, No. 245
In this issue
1. How-To: Seven Ways to Stand Out in, and Benefit From, the Experience Economy
2.  PRO  NEW Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign
3. Survey Says: Video Viewing on Social Networks: Trends and Consumer Preferences
4. Infographic: How Our Brain Processes Different Kinds of Content
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How-To
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Seven Ways to Stand Out in, and Benefit From, the Experience Economy
By Krystal Putman-Garcia
The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage. Read More
FOR  PRO  Members
Today's PRO Item
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NEW Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign
You'll understand the three steps necessary for getting your word-of-mouth marketing campaign off the ground. You'll also learn the differences between fans and influencers, and the benefits of each, so you can identify which group will help you best achieve your campaign objectives. Read More
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Survey Says
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Video Viewing on Social Networks: Trends and Consumer Preferences
By Ayaz Nanji
Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove. Read More
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AT-A-GLANCE
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How Our Brain Processes Different Kinds of Content [Infographic]
By Laura Forer
To get the best responses to your content marketing efforts, make use of the way the human brain processes information. Read More

event calendar

Jan 5
PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 19
PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
B2B Marketing Forum—Save $800 when you register by January 31

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