Marketers often talk about getting inside the heads of their consumers, though it may be more useful to talk about getting inside their brains, an infographic from MainPath Marketing shows.
Think of it this way: Getting inside your consumers' heads involves understanding likes, dislikes, and how they feel about your brand.
Getting inside your consumers' brains means exploring how your content influences and engages consumers—how they interpret the things they see, read, and hear.
For example, written content—such as e-books and blogs—can be effective when creating relationships, whereas interactive content might help you engage readers on a more personal level and create more memorable experiences, the infographic explains.
Take the first step (it's free).
You may also like:
- The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends
- Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]
- Trust and Privacy: Reaching Today's Connected Customers [Infographic]
- How In-Store Music Affects the Retail Experience [Infographic]
- The Psychology of Status Purchases [Infographic]