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In This Issue
+ How-To: Eight Ways to Segment Link Prospects
+ Slide Show: Six Things Darwin Could Teach Marketers
+ PRO: Get Up to Speed on Digital Marketing
+ Survey Says: What Marketers Don't Get About Social Media Audiences
+ Quick Take: Four Reasons Haters Are Good for Your Company
+ My View: Marketing Smarts—Have You Killed an Innovation Today?
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Advertisement  New eBook: How to Use Google+ For Business
Have you built your Google+ business page yet? With more than 40 million users and growing fast, find out how to set up your page, learn best practices, take advantage of Circles and segmentation, and increase your following. Download this free eBook now.
How-To Eight Ways to Segment Link Prospects
By Ken McGaffin
Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments. Read More
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Slideshow Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]
By Mark Simpson
How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers. Read More
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PRO Get Up to Speed on Digital Marketing
Best-practices in digital marketing constantly evolve, and it can be difficult to keep up—especially if you are already a bit behind. The Slowpoke's Guide to Digital Marketing takes you through four easy steps to help you catch up. You'll add rocket fuel to your campaigns in no time! Read More
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Advertisement  Generate More Leads Using LinkedIn
Find out how to use LinkedIn to connect with and research prospects, announce new products, build your company's awareness and more. Learn 6 proven ways to generate leads in HubSpot's new guide “How to Use LinkedIn for Business.” Download your free eBook now.
Survey Says
What Marketers Don't Get About Social Media Audiences
There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction. Read More
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Quick Take
Four Reasons Haters Are Good for Your Company
Your company will always have haters—unhappy customers who go out of their way to trash your product, service, or customer service at every opportunity. But they're actually good for your business. Read More
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My View Marketing Smarts Podcast: Have You Killed an Innovation Today?
By Matt Grant
It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking—and kill innovation. Read More
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@copyblogger A 5-Minute Guide to More Persuasive Copywriting http://bit.ly/vqFZLq
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Forum Today's Question
By Frank L. 12/18/2011 at 8:29 PM
We're a small company with a specialized product. We have a product-specific microsite and need SEO help to build traffic. What price should we expect for SEO? Go To Question
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Jan 10
FREE Seminar—How to Make Webinars Your #1 Lead Generation Method sponsored by Citrix
Jan 12
PRO Seminar—Killing Giants: Outmaneuvering Larger Competitors with Stephen Denny
Jan 12-25
MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Jan 26
PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Mar 9
Digital Marketing World—Content Marketing register for our FREE online conference
Mar 29-30
SocialTech 2012—Seattle, WA less than 90 seats left, register today to secure yours!
 
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