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MarketingProfs
Feb 2, 2016 Vol. 15, No. 22
In this issue
1. How-To: Four Ways People Think and How to Convince Them to Buy
2. Survey Says: What's the Key to Great Customer Service?
3.  PRO  Take 10: Reduce Your Email Bounce Rate
4. My View: Drowning in a $77B Sea: Why Your Mobile App Needs a Demo Explainer Video
5. Infographic: Your Six-Step Road Map to Rebranding
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How-To
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Four Ways People Think and How to Convince Them to Buy
By Mikita Mikado
What motivates your buyers? Four key personality types, as defined by the DiSC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Reduce Your Email Bounce Rate
In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use tactics that you can apply right away to help you reconnect with lost customers. Read More
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Survey Says
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What's the Key to Great Customer Service?
By Ayaz Nanji
What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint. Read More
Quick Take
Your Six-Step Road Map to Rebranding [Infographic]
By Verónica Maria Jarski
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort. Read More
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My View
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Drowning in a $77-Billion Sea: Why Your Mobile App Needs a Demo Explainer Video
By Aaron Orendorff
The app marketplace is overflowing—and continuing to overwhelm customers with choices. Creating an explainer video can help your app be seen in the sea of apps. Read More

event calendar

Feb 2
FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4
PRO Seminar—Content, Conversions, and Lead Generation
Feb 9
FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11
PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12
Virtual Conference—Content Marketing | 3 online sessions FREE!
Mar 10
MarketingProfs University—Marketing Project Management Essentials

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