Take 10: Reduce Your Email Bounce Rate
- Austin Bliss
- Fri, Dec 11, 2015
- 10 minutes
It's a lot of work to collect email addresses for your list—which makes it even more frustrating and disappointing when emails bounce back as undeliverable. But, a bad address doesn't have to be a dead end.
In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.
Austin Bliss is president and co-founder of FreshAddress, Inc., and has been guiding operations there since 1999. He is an active member of many trade groups including the Direct Marketing Association, is a frequent contributor to industry publications, and a presenter at marketing conferences and events. Prior to FreshAddress, Austin received national recognition for his innovative technical work with the United Nations and the Carnegie Foundation.
Who Should Attend?
This Take 10 is perfect for marketers who want to get more out of their email marketing or are struggling with the cleanliness of their email list.
What Will You Learn?
By the end of this Take 10, you'll be able to:
- Make low-cost improvements to your collection practices
- Implement strategies to reconnect with lost customers
- Glean valuable information from email bounces
About Our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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