Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Lessons From the Greatest Marketer Ever... Expelled From Oxford
+ #SocialSkim: Tools, Vine Résumés, Burger King Hack... A Week in Social
+ PRO Online Tool: Email Campaign Planner
+ Survey Says: Video Viewing via Mobile Surging; Apple Dominates
+ My View: John Stamos or Greek Yogurt Brand: Which One Did I Remember?
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Trying to reach IT buyers? Join us for a free webinar with Forrester analyst Kim Celestre and real IT pro Philip Moya talking on social IT purchasing trends (and how your marketing can benefit from them). Get your tech-marketing questions answered by the experts. Register NOW to reserve your spot!
How-To Lessons From the Greatest Marketer of All Time... Expelled From Oxford
By Matt D'alesio
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Online Tool: Email Campaign Planner
This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Marketing's full of choices. Choose B2B. MarketingProfs' 7th Annual B2B Marketing Forum, that is. Taking place in Boston, October 10-11 (pre-conference workshops on October 9), B2B Forum is the place smart marketers go to learn what works and how to put it to use. Register now and save up to $800.
Survey Says
Video Viewing via Mobile Surging; Apple Dominates
By Lenna Garibian
Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from 2% a year earlier. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Social Media Tools Galore, Vine Resumes, Burger King Hack... The Week in Social Media
By Angela Natividad
This week in review is replete with value: The "science of the Harlem Shake," the first-ever Vine résumé, the Burger King Twitter hack. Also, tools in droves: PinAlerts, Curalate, SendTracker, Twitter’s lead-gen advertising card, Facebook Nearby.... Also, does Facebook punish brands for posting from third-party platforms? And more... in this week’s #SocialSkim. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View John Stamos or a Greek Yogurt Brand Name: Which One Did I Remember?
By Courtney Bosch
The Greek yogurt commercial with John Stamos aimed to be memorable, and it was. The problem is I remembered only the spokesperson, not the product. That's a huge problem in marketing. Read More
Author Name
share Twitter Facebook LinkedIn
Untitled Document
Feb 26
 FREE Seminar—The State of B2B Marketing Data
Feb 28
 PRO Seminar—How to Stand Out, Get Results, and Have Fun with Your Content Marketing
Mar 5
 FREE Seminar—Three Tragic Flaws That Might Mean Curtains for Your Digital Strategy
Mar 8
 Virtual Conference—B2C & Retail Marketing: Increase sales and claim success Sign up for free!
Mar 14
 PRO Seminar—Brand Yourself: Busting the Nine-Second Barrier
Apr 11
 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
advertisement
Advertisement