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In This Issue
+ How-To: Lessons From the Greatest Marketer Ever... Expelled From Oxford
+ #SocialSkim: Tools, Vine Résumés, Burger King Hack... A Week in Social
+ PRO Online Tool: Email Campaign Planner
+ Survey Says: Video Viewing via Mobile Surging; Apple Dominates
+ My View: John Stamos or Greek Yogurt Brand: Which One Did I Remember?
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How-To Lessons From the Greatest Marketer of All Time... Expelled From Oxford
By Matt D'alesio
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work. Read More
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PRO Online Tool: Email Campaign Planner
This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
Video Viewing via Mobile Surging; Apple Dominates
By Lenna Garibian
Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from 2% a year earlier. Read More
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Quick Take
Social Media Tools Galore, Vine Resumes, Burger King Hack... The Week in Social Media
By Angela Natividad
This week in review is replete with value: The "science of the Harlem Shake," the first-ever Vine résumé, the Burger King Twitter hack. Also, tools in droves: PinAlerts, Curalate, SendTracker, Twitter’s lead-gen advertising card, Facebook Nearby.... Also, does Facebook punish brands for posting from third-party platforms? And more... in this week’s #SocialSkim. Read More
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My View John Stamos or a Greek Yogurt Brand Name: Which One Did I Remember?
By Courtney Bosch
The Greek yogurt commercial with John Stamos aimed to be memorable, and it was. The problem is I remembered only the spokesperson, not the product. That's a huge problem in marketing. Read More
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