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In This Issue
+ How-To: Innovation Is Vital for Your Brand's Survival: 10 Must-Learn Lessons
+ Survey Says: Digital Ad Benchmarks by Channel and Device Type: 4Q14
+ PRO Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs
+ Infographic: How Creative Collaboration Has Evolved
+ My View: Why Smart Data Is So Much More Important Than Big Data
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How-To Innovation Is Vital for Your Organization's Survival: 10 Must-Learn Lessons From Sir Ken Robinson
By Ann Handley
Innovation is critical to both the success and the survival of organizations, and imagination is the spark that fuels it, Sir Ken argued. That sounds both vague and high-minded, doesn't it? But holy wow... his talk so wasn't! Read More
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PRO Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs
In just 10 minutes, you'll learn how to determine which projects you can do yourself—and which you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, as well as how to communicate your needs clearly for the best results. Read More
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Advertisement  Facing a marketing challenge? Let PRO help. With more than 7,000 premium marketing resources in our library, you're certain to find just what you need. Start your free trial today!
Survey Says
Digital Ad Benchmarks by Channel and Device Type: 4Q14
By Ayaz Nanji
Mobile devices had the highest average click-through rate (CTR) across all digital ad channels in 4Q14, according to a recent report from Marin Software. Read More
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How Creative Collaboration Has Evolved [Infographic]
By Verónica Maria Jarski
Technological advancements keep making creative collaborations easier and more efficient. Here's a look at the history of creative collaboration and where it's heading. Read More
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My View Why Smart Data Is So Much More Important Than Big Data
By Scott Fasser
What data is better than Big Data? Smart data. Here's a look at the seven major categories of smart data and why they matter. Read More
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