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Take 10: Hire, Outsource, or DIY—How to Assess Your Marketing Needs

Christina Inge
Fri, Jan 30, 2015
10 minutes

What are your current marketing needs? Do you need to build a team? Set a budget? Maximize your current resources? Even if you're a one-man show, the crucial first step for anything you set out to accomplish is to accurately assess your needs.

In just 10 minutes, you'll learn how to determine which projects you can DIY (do-it-yourself), and which projects you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, how to decide when to use it versus using in-house personnel, and how to communicate your needs clearly for the best results.


Christina Inge is the founder and owner of thoughtlight, an agency that brings together content, web design, and events to engage audiences. She has led marketing and communications initiatives for emerging tech companies for the past decade, and taught digital marketing, development, and strategy at the college level. She holds an MS in Instructional Technology from the University of Wyoming and a Bachelor's in English from the University of Maryland.

Who Should Attend?

This Take 10 is for CMOs, marketing managers, marketing directors, small business owners, and anyone involved making marketing decisions for their organization.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Assess your current campaigns and realistically resource them
  • Find and hire freelance help you love
  • Determine the ideal time to hire
  • Delegate and communicate projects that you are used to taking on yourself

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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