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In This Issue
+ How-To: Plant Your North American Brand Equity in Foreign Markets
+ PRO: SmartTools—Blog Marketing
+ Survey Says: Most Execs Are 'On' Regardless of Time or Location
+ Quick Take: What's Your Lead Gen Weakness?
+ My View: Free Friday—27 Charts to Guide Your Marketing in 2012
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Advertisement  We've Got Your Back: Tackle Marketing Challenges with a PRO Membership. Save $70 on PRO (regularly $279) with code GETMYBACK (expires 4/30/12).
How-To Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign Markets
By Ivy Mills
Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all brands must consider before going global. Read More
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PRO SmartTools: Blog Marketing
The Blog Marketing SmartTool gives you a step-by-step blueprint for creating an effective blog that attracts new business and serves as a dynamic, active hub for exchanging information between you and your customers. Read More
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Advertisement  Email subject lines with “top 10” or “top 5” have 22% higher click rates than those without. Download the 2012 Digital Marketer report today.
Survey Says
Most Execs Are 'On' Regardless of Time or Location
Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices. However, the flip side of that freedom is that very few can separate themselves from work after hours. Read More
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Quick Take
What's Your Lead Gen Weakness?
How would you rate your company's lead gen game? Some companies are good at generating B2B sales leads and others are good at closing leads. But the top performing companies can do both, and so can you—with these tips. Read More
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My View Free Friday: 27 Must-Have Charts to Guide Your Marketing in 2012
By Verónica Maria Jarski
To help you navigate through marketing in 2012, we've gathered our favorite fact-packed charts in one handy-dandy downloadable guide: 27 Must-Have Charts to Guide Your Marketing in 2012. Read More
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ReTweet This
@amytda Good ideas! "Social Media Time Savers: 4 New Productivity Tools and How to Use Them" https:////bit.ly/IxsCGo
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Forum Today's Question
By tinasuchde 4/19/2012 at 10:54 AM
My new Italian restaurant opens in two weeks. What is a better way to say "opening soon" on a store banner? Go To Question
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Apr 12-26
 MarketingProfs University LIVE—Websites That Work
Apr 24
 FREE Seminar—What's the Deal with Display Advertising?
Apr 25
 Smart Marketers Tour—Los Angeles join us in person for free!
Apr 26
 PRO Seminar—Engaging with Customers 140 Characters at a Time
May 8
 FREE Seminar—8 Strategies to Take Your Video Marketing to the Next Level
May 10
 PRO Seminar—From Content to Conversation: The Changing World of Marketing Writing
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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