MarketingProfs Today: Measure Guest-Post Success | Avoid Twitter Gaffes | Woman-Owned Businesses

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In this issue

1.	How-To: How to Measure the Success of Your Guest Post or Article
2.	#SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus More Stories in This Week's Roundup
3.	PRO Online Tool: Social Media Campaign Planning
4.	My View: Brands That Ignore the New Heartland Ignore a Huge Growth Opportunity
5.	Survey Says: The State of Woman-Owned Businesses in 2015

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How-To

How to Measure the Success of Your Guest Post or Article

By Ayodeji Onibalusi

Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most go wrong. Read More

FOR PRO Members

Online Tool: Social Media Campaign Planning

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More

Finally. A lightweight CMS built for content marketers. Centralize and organize blogs, eBooks, video and more into a beautiful, responsive Content Hub, and optimize the content experience at every stage of the buyer journey to generate more leads. Learn more about Uberflip.

Survey Says

The State of Woman-Owned Businesses in 2015

By Ayaz Nanji

Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women Business Owners (NAWBO) and Web.com. Read More

Quick Take

#SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus More Stories in This Week's Roundup

By Angela Natividad

See how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day, and a new TweetDeck tool that may help prevent gaffes—like publishing personal tweets on your business account. Read More

My View

Brands That Ignore the New Heartland Ignore a Huge Growth Opportunity

By Paul Jankowski

Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth. Read More

event calendar

May 19	FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 27	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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