MarketingProfs Today: Tap Into Hidden Spend | Next-Gen Audiences | 'Intelligent Inbound' | Expertise in Demand | Local Search

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In this issue

1.	How-To: How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE
2.	Article: Next-Gen Audiences: Unleash AI to Predict What Customers Will Do Next [Sponsored]
3.	PRO Today's Live Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
4.	Podcast: Employee Engagement and 'Intelligent Inbound': SmartBug Media's Ryan Malone
5.	Survey Says: The Most In-Demand Marketing Areas of Expertise by Employers
6.	Infographic: Local Search: How It's Evolved and How You Can Improve Your Rankings

This July we're celebrating all things writing. Get your ticket to Marketing Writing Bootcamp and join us for 3 live keynotes and 10 on-demand sessions. Kickoff July 12 with Ann Handley.

How-To

How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

By Stacey Haas

Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable. Read More

Next-Gen Audiences: Unleashing AI to Predict What Your Customers Will Do Next

By IBM Watson Marketing [Sponsored Content]

Sending the right message to the right person is still a struggle, despite advances in data technologies. Answer these questions to better understand and accurately reach your customers with help from AI. Read More

Podcast

Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The founder and CEO of digital agency SmartBug Media discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization. Read More

FOR PRO Members

Today's Live Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz

In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization, and you'll see real-world case studies that demonstrate how to succeed with PR. Read More

Is your writing feeling a little stale? Join us for our largest online event of the year: Marketing Writing Bootcamp. 13 sessions to help you write ridiculously well.

Survey Says

The Most In-Demand Marketing Areas of Expertise by Employers

By Ayaz Nanji

Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to recent research from McKinley Marketing Partners. Read More

AT-A-GLANCE

Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]

By Laura Forer

Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you can make local search work for your brand. Read More

event calendar

May 17	Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz
May 22	FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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