The report was based on data from a survey conducted in October 2017 among 329 senior marketers who work for firms in a wide range of B2C and B2B verticals.
Some 69% of respondents expect to expand their teams this year, and 28% expect their team size to remain the same. Only 3% of marketers expect their team size to shrink.
Digital talent is the most in demand, with 59% of respondents saying they want to hire digital marketing staff, and 43% of respondents say they want to hire creative services talent:
The most in-demand areas of expertise within digital marketing are digital advertising, content creation/curation, email, and content strategy:
The most in-demand areas of expertise within creative services are graphic design, copywriting, interaction design, user interface (UI), and Web design:
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji