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A PR Primer for Marketers: Five Steps to Bigger Buzz

Katelyn Holbrook
Kerry O'Shea Gorgone
Thu, May 17, 2018, 12pm ET
60 minutes
This online marketing seminar received 4 star(s)

Public relations may be one of the most misunderstood marketing disciplines, but it can be one of the most impactful when it comes to building brand awareness and boosting credibility—if you understand both the art and science of modern PR.

In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.

PRO members get free access to a related training course!

If you like this seminar, you're going to love our new interactive course on brand engagement. Normally $199, it's free for PRO members. In this 90-minute program, you'll learn what brand engagement is and how to build it through immersive experiences and integrated campaigns. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. GET STARTED »


Katelyn Holbrook is senior vice president at Version 2.0 Communications, a PR and digital communications firm for disruptive brands. She sets the strategic direction for high-impact integrated communications programs, as both an account team leader and head of the agency's burgeoning content practice. Katelyn has developed award-winning public relations and content campaigns for clients including SimpliVity, Panjiva,, and the University of Michigan.

Who Should Attend?

Marketers who want to introduce public relations to their marketing mix, and anyone interested in increasing the role of PR in their marketing efforts.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Understand what public relations is and its role in the modern-day marketing mix
  • Leverage existing marketing efforts to create PR opportunities
  • Pitch a story and apply PR tactics to extend its reach after it's published

About Teach Me How Seminars

MarketingProfs Teach Me How seminarTeach Me How seminars are live, 60-minute webcasts with actionable takeaways. Not your typical seminar, these engaging events explain a topic in an entertaining virtual setting. When you register for this seminar, you'll also receive a step-by-step Action Plan to help you apply the concepts right away. PRO members get a special bonus: free access to a MarketingProfs interactive online course that relates to the seminar topic (a $199 value!). Other seminars tell you what you should do—ours teach you how.

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