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In This Issue
+ How-To: 5 Ways to Take Advantage of Mobile Advertising During the World Cup
+ #SocialSkim: YouTube's 'Boot Camp,' Content Marketing Guide, Image Editing
+ PRO Online Toolkit: Social Media Campaign Planning
+ Survey Says: Facebook Users Engage With Brands Most on Fridays
+ My View: Quick Questions, Refresh Addiction, and Other Productivity Pitfalls
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Advertisement  A recent study shows that superconsumers represent 10 percent of a category’s customers and 30–70 percent of its sales. HBS Executive Education’s Marketing programs focus on building superconsumers who influence millions via social media. Read more in a complimentary Harvard Business Review article.
How-To Five Ways to Take Advantage of Mobile Advertising During the World Cup
By Shawn Aguilar
Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner. Read More
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PRO Online Tool: Social Media Campaign Planning
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs to meet your business objectives. Read More
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Advertisement  HBS Executive Education’s Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field.
Survey Says
Facebook Users Engage With Brands Most on Fridays
By Ayaz Nanji
Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. Read More
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Quick Take
#SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!
By Angela Natividad
Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your social pics pop. Skim to stay on top! Read More
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My View Quick Questions, Refresh Addiction, and Other Productivity Pitfalls to Start Avoiding
By Dave Crenshaw
Did you have a productive day or just a busy one? After all, productivity and busy-ness aren't the same thing. Here's a look at some productivity busters that regularly creep into our workdays. Read More
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May 6
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