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MarketingProfs
Jun 15, 2015 Vol. 14, No. 114
In this issue
1. How-To: A Google Penguin Penalty Recovery Guide
2. My View: A New Approach to Humanizing Big Data
3.  PRO  Seminar: How to Capture Customers by Becoming Trusted Advisers
4. Survey Says: The Top Barriers to Cross-Channel Marketing
5. Infographic: How Your Music Choices Affect Your Productivity
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Advertisement  Everything you ever wanted to know about marketing automation—all in one 100-page guide! Learn how you can increase your revenue and attain high priority business goals by implementing marketing automation today! Get the guide.
 
How-To
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A Google Penguin Penalty Recovery Guide
By Shane Barker
If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible. Read More
FOR  PRO  Members
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Capturing Customers: How to Transition From Product Promoters to Trusted Advisers
In today's hyper-connected world, marketers need to change their approach to capturing and keeping buyer attention. You'll learn how to help your marketing make the transition from product-centered to thought leadership-centered, and how to establish yourself as a trusted adviser in your industry. Read More
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Advertisement  Definitive Guide to Marketing Automation. Get your comprehensive guide to today's hottest marketing trends! You've heard that marketing automation can change the way your business operates—now get all the facts in this definitive guide!
 
Survey Says
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The Top Barriers to Cross-Channel Marketing
By Ayaz Nanji
Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services. Read More
Quick Take
How Your Music Choices Affect Your Productivity [Infographic]
By Verónica Maria Jarski
Are you listening to music while you read this? If so, know that listening to certain genres can affect your productivity. Read More
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My View
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A New Approach to Humanizing Big Data
By Colin Strong
Brands need to adopt a hybrid approach to Big Data by adding a human aspect to the technology approach. Otherwise, they risk rendering their data useless. Read More

event calendar

Jun 16 FREE Seminar—The Official Explorer's Guide to Modern Marketing
Jun 18 PRO Seminar—How to Transition From Product Promoters to Trusted Advisers
Jun 23 FREE Seminar—The Content Code: The Future of Marketing
Jul 9 PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10 Virtual Conference—Demand Generation: 3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500

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