MarketingProfs Today: Mobile Web vs. Apps vs. SMS | Facebook's New Bot Rules | Brand Value

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In this issue

1.	How-To: Mobile Web vs. Apps vs. SMS: Tips for Mobile Engagement Success
2.	#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	My View: What to Keep in Mind When You Measure Your Brand Value
5.	Survey Says: Is It Appropriate for Marketers to Use Emojis at Work?

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How-To

Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

By Jessica Langdorf, Doreen Saxby

Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with consumers? Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Join us on August 23 for our free seminar, The #1 Method to Attract Customers: Refer-a-Friend. You'll learn everything you need to know to create a dominating refer-a-friend program. Register now.

Survey Says

Is It Appropriate for Marketers to Use Emojis at Work?

By Ayaz Nanji

Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context? Read More

Quick Take

#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week

By Christian Neri

Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in! Read More

My View

What to Keep in Mind When You Measure Your Brand Value

By Ayodeji Onibalusi

You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, focus on these four factors that matter most. Read More

event calendar

Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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