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Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context?

To find out, The Creative Group surveyed 400 marketing and advertising executives who work in the United States.

Some 59% of respondents say it is not at all appropriate to use emojis in communications with clients and customers.

Similarly, 57% say using emojis is not at all appropriate when communicating with a supervisor.

Marketers are somewhat more accepting of using emojis with colleagues: 40% say it is not at all appropriate in this context.

About the research: The report was based on data from a survey of 400 marketing and advertising executives who work in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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