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In This Issue
+ How-To: Three Good Reasons Why Google Authorship Still Matters
+ #SocialSkim: Fresh From Apple, Instagram for Coupons, Twitter 'Buy' Button...
+ PRO Online Toolkit: Create High-Performance Landing Pages
+ Survey Says: Blog and Social Media Usage by Fortune 500 Companies
+ My View: Can Snapchat Really Work for Marketing?
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How-To Three Good Reasons Why Google Authorship Still Matters
By Andy Crestodina
Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship. Read More
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PRO Online Toolkit: Create High-Performance Landing Pages
This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Survey Says
Blog and Social Media Usage by Fortune 500 Companies
By Ayaz Nanji
Among the Fortune 500, 31% (157 companies) have public-facing corporate blogs, a decrease from 2013 levels, according to according to recent research from UMASS Dartmouth. Read More
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Quick Take
#SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!
By Angela Natividad
Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz! Read More
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My View Can Snapchat Really Work for Marketing?
By Dan Virgillito
Consumers are more likely to pay attention when they're confronted by quantity or time limits.That's why Snapchat is an excellent new way to reach them. Read More
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Sep 16
FREE Seminar—Email Marketing Benchmarks: How Do You Stack Up Against the Best?
Sep 18
PRO Seminar—How to Turn Trade Show Leads Into Trade Show Sales
Sep 23
FREE Seminar— Leveraging Social for Smarter Cross-Channel Marketing
Sep 25
PRO Seminar—Relevance is the Key to a Competitive Content Strategy
Oct 2
MarketingProfs University—Content Marketing Crash Course
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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