MarketingProfs Today: Keep Pace With the Customer Journey | Brand Website Distrust

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In this issue

1.	How-To: How to Synchronize Your Marketing With the Customer Journey
2.	My View: Customer Experience Must Be at the Heart of Your Agile Marketing
3.	PRO Take 10: Hire, Outsource, or DIY... How to Assess Your Marketing Needs
4.	Survey Says: Seven Things That Make Consumers Distrust Brand Websites
5.	Infographic: What You Need to Know About the Always-On Consumer

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

How to Synchronize Your Marketing With the Customer Journey

By Jonathan Moran

Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. But here's how you can still win them over. Read More

FOR PRO Members

Take 10: Hire, Outsource, or DIY... How to Assess Your Marketing Needs

In just 10 minutes, you'll learn how to determine which projects you can do yourself—and which you should outsource or hire a contractor to handle. We'll discuss the pros and cons of outsourcing, as well as how to clearly communicate to ensure the best results. Read More

Online Master of Science in Information Design and Strategy from Northwestern University- learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

Seven Things That Make Consumers Distrust Brand Websites

By Ayaz Nanji

Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute. Read More

Quick Take

What You Need to Know About the Always-On Consumer [Infographic]

By Verónica Maria Jarski

Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach. Read More

My View

Customer Experience Must Be at the Heart of Your Agile Marketing

By Paul Mandeville

Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. Read More

event calendar

Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 22	FREE Seminar—Personalized Experiences With a 360° View of the Customer
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 1	PRO Seminar—Creating Trustworthy Content
Oct 8	MarketingProfs University—Email Marketing Master Course
Oct 9	Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23	B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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