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In This Issue
+ How-To: Five Email Mistakes Even the Experts Make
+ Podcast: The Future of Enterprise Marketing: Sysomos SVP Amber Naslund
+ #SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like...
+ PRO Seminar: Retrain Your Brain for Healthier Marketing
+ Survey Says: Eye-Tracking Study: How Users View Google Search Results
+ Infographic: Holiday Social Marketing Trends of 2014
+ My View: Why B2B Marketers Need to Embrace Native Advertising
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How-To Five Email Mistakes Even the Experts Make
By Amanda Kiviaho
Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder. Read More
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Podcast The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more. Read More
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PRO Seminar: Retrain Your Brain for Healthier Marketing
You'll discover the marketing concepts that set the tone for optimization, strategy, and—most important—new behaviors that can directly influence your success. You'll also receive a framework to begin the optimization process and set these new actions in motion. Read More
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Advertisement  Join us on Nov 14 for our Mobile Marketing virtual conference, which includes three amazing sessions to help you create a winning mobile strategy, develop better user experiences, and measure your mobile marketing success. Register today.
Survey Says
Eye-Tracking Study: How Users View Google Search Result Pages
By Ayaz Nanji
The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative. Read More
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Quick Take
#SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like...
By Angela Natividad
Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch of BBC music; and a bevy of tools to help you create social media images with ease. Skim to slide happily into the weekend! Read More
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My View Why B2B Marketers Need to Embrace Native Advertising
By Helen Grimshaw
B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing mix. Read More
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Oct 9-10
B2B Forum 2014—Boston, MA SOLD OUT
Oct 15
FREE Seminar—Social Analytics: Stop, Look, and Go Beyond Listening
Oct 16
PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 17
On-Demand: B2B Forum 2014—Online
Oct 23
PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Nov 14
Virtual conferenceThe Mobile Revolution 3 online sessions—FREE!
Dec 4
MarketingProfs University—Email Marketing Master Course
 
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