This year's holiday season will be about socializing commerce, according to a recent infographic by Offerpop.

Some "62% of marketers' primary goal for social this holiday season is driving sales and extending brand reach," Offerpop states.

And 67% of marketers will spend more on social during the 2014 holiday than they did last year.

The social platform of choice for marketing is Facebook: A whopping 92% of marketers plan to spend the majority of their social marketing budget on Facebook.

To find out more about holiday social marketing, check out the infographic.

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Holiday Social Marketing Trends of 2014 [Infographic]

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Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski