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In This Issue
+ How-To: 4 Types of Free Offers and How to Calculate Their Cost to Marketers
+ Podcast: The Digital Marketer: Larry Weber and Lisa Henderson
+ #SocialSkim: Cyber Lions Winners, Video Marketing , GIF Use for Business...
+ PRO NEW Seminar: How to Use Twitter for Real Business Impact
+ Survey Says: The Most Effective Calls to Action for Facebook Posts
+ Infographic: The Science of B2B Online Marketing
+ My View: Six Stupid Things Marketers Do to Mess Up Their Brands
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How-To The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to Marketers
By Heidi Cohen
"Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate. Read More
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Podcast The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts
By Kerry O'Shea Gorgone
From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers need to know to stay relevant in their industry. Read More
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PRO NEW Seminar: How to Use Twitter for Real Business Impact
You'll get an in-depth look at how your business can use Twitter to source and nurture leads, build a community with real business impact, develop relationships with influencers and the media, and attract a targeted, engaged following. You'll walk away with tactical tips, tools, and examples you can apply right away to put Twitter to work for you. Read More
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Advertisement  Join us on July 11 for our free Retail Marketing Virtual Conference and get practical and actionable insights to help you create a winning retail strategy. The three sessions will focus on online advertising, mobile trends, and embracing user-generated content. Register now.
Survey Says
The Most Effective Calls to Action for Facebook Posts
By Ayaz Nanji
Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven. Read More
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Quick Take
#SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!
By Angela Natividad
What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs for business. Skim to stay on point. Read More
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My View Six Stupid Things Marketers Do to Mess Up Their Brands
By Justin Foster
Most organizations are full of well-educated people with access to lots of training and data. Yet, despite all that info and education, some folks still screw up their brands—repeatedly. Read More
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Jun 24
 FREE Seminar—The Fifth P of Marketing: People, Email, and the Shifting Power Paradigm
Jul 1
 FREE Seminar—Data Diligence: Leveraging Data to Improve Email Marketing Results
Jul 10
 PRO Seminar—Everything You Ever Wanted to Know About Mobile But Were Afraid to Ask
Jul 11
 Virtual Conference—Retail Marketing: Embracing the Customer-Centric Landscape FREE!
Jul 24
 PRO Seminar—Social Selling: How to Market and Sell to the Modern Buyer
Aug 14
 MarketingProfs University—Search Marketing School
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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