MarketingProfs Today: 16 July 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Five Outbound-Email FAQs That Stump Even Experienced Marketers
2.	#SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories
3.	Podcast: Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger
4.	PRO Seminar: Make the Customer the Center of What We Do
5.	Survey Says: Email Marketers' Top Areas of Focus in 2016
6.	My View: The Biggest Challenges of Measuring Content Marketing ROI
7.	Marketing Video: Personalize Your Outreach With Account-Based Marketing
8.	Infographic: How to Build a High-Converting Marketing Funnel

By upgrading to PRO membership, you'll receive unlimited access to an unparalleled collection of premium marketing resources including thought leadership seminars, tactical video tutorials, research, and more. Bonus: save 30% through July!

How-To

Five Outbound-Email FAQs That Stump Even Experienced Marketers

By William Wickey

What's the best day and time to send outbound marketing emails? How many outreach attempts is "enough"? How long should emails be? Those and other email-related questions can be tough to answer. Read More

Video

Marketing Video: Personalize Your Outreach With Account-Based Marketing

By Malinda Wilkinson

As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate. Read More

Podcast

Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts

By Kerry O'Shea Gorgone

Best-selling author Jonah Berger explains the hidden forces that shape people's behavior, and shares insights from his latest book, Invisible Influence. Read More

FOR PRO Members

Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do

Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More

PRO's library of unparalleled industry resources does wonders for your marketing IQ. Do your brain (and your career) a favor and go PRO today. Bonus: Save 30% with code PROBRAIN.

Survey Says

Email Marketers' Top Areas of Focus in 2016

By Ayaz Nanji

Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. Read More

Quick Take

#SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories

By Christian Neri

Livestreaming again dominates this week in social: Facebook outlines its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter makes a new push for sports and entertainment livestream partnerships. Read More

My View

The Biggest Challenges of Measuring Content Marketing ROI

By David Sackin

Marketers who have significant offline sales face three challenges when they assess their content marketing ROI. Read More

event calendar

Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Jul 26	FREE Seminar—Video Content Is King: 23 Secrets for an Effective Video Strategy
Jul 28	PRO Seminar—Dominate LinkedIn: Connect and Engage With Your Prospects
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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