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In This Issue
+ How-To: How to Build a Blogging Content Studio
+ Podcast: Smart Hiring and Quality Content: C.C. Chapman
+ #SocialSkim: Hacking Social: Snapchat, Twitter, More Self-Destructing Pics...
+ PRO Seminar: How Social, Content, and PR Combine for Marketing Success
+ Survey Says: The Website Experience Consumers Value Most [Infographic]
+ Infographic: The Five Essential Elements of a Great Company Story
+ My View: What You Should Measure in Your Marketing—and Why
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Advertisement  Until August 15: Enroll in Content Marketing Crash Course to receive a free copy of Ann Handley's new book, Everybody Writes, and a limited edition Content Marketing Toolkit! Get a behind-the-scenes look at building a successful content marketing program. Save $200 when you use code CONTENTBOOK!
How-To How to Build a Blogging Content Studio
By Matthew Stibbe
We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the dark so you don't have to. Read More
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Podcast Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Marketing expert and speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent. Read More
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PRO Seminar: The Convergence Imperative: How Social, Content, and PR Combine for Marketing Success
Jason Falls discusses the "Convergence Imperative"—how success in marketing requires the combination of "holy smokes" content, strong social media, and brilliant PR. You'll learn how to apply this effective combination in your own marketing efforts—online and offline. Read More
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Advertisement  Tired of struggling with content marketing? Let Content Marketing Crash Course help! These 11 classes, taught by content marketing experts, will give you tools, knowledge, and tactics that you can implement immediately. Save $200 and get a copy of Ann Handley’s newest book when you register using code CONTENTBOOK!
Survey Says
The Website Experience Consumers Value Most [Infographic]
By Ayaz Nanji
Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks. Read More
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Quick Take
#SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...
By Angela Natividad
This week was packed with a plethora of tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo posts on other social networks... and, finally, the social stars who are more important than celebrities. Skim for the inside scoop! Read More
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My View What You Should Measure in Your Marketing—and Why
By Laura Patterson
Most marketers have made measurement a top priority. However, the purpose of measuring must extend beyond collecting metrics. Read More
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Aug 12
 FREE Seminar—Accelerating Sales: How Marketing Can Be the Hero
Aug 14
 PRO Seminar—Putting the User Back Into the User Experience
Aug 14
 MarketingProfs University—Search Marketing School
Aug 19
 FREE Seminar—Why 'Process' Isn't a Dirty Word—Five Tips to Get Back Time to Be Creative
Aug 21
 PRO Seminar—How to Create Amazing Blog Content That Gets Seen and Shared
Sep 12
 Virtual Conference—Content Marketing: "Show Me the Money" 3 online sessions—FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next
 
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