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The Convergence Imperative: How Social, Content, and PR Combine for Marketing Success

Presenter:
Jason Falls
Moderator:
Jennifer Kelly
Broadcast:
Thu, Aug 7, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

Search engine algorithms are constantly changing, and the old formulas don't necessarily guarantee success anymore. Now, the hyper-connected nature of the marketing world means that both social media and content marketing have a major impact on search rankings.

In this PRO seminar, Jason Falls will introduce The Convergence Imperative—how success in search requires the combination of 'holy smokes' content, strong social media, and brilliant PR. You'll learn how to apply this effective combination to both your online and offline marketing efforts.

Presenter

Jason Falls is a strategist, author, speaker, and thinker in the digital and social media marketing industry. He leads digital strategy for CafePress and continues to serve as founder and chief instigator at SocialMediaExplorer.com. As a widely-read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the co-author of both No Bullshit Social Media and The Rebel's Guide to Email Marketing.

Who Should Attend?

Marketing and PR professionals with an interest in how smart content can drive success through social, PR, and search. Anyone who wants to see, firsthand, the impact these supposedly "external" factors can have on search results.

What Will You Learn?

  • What has changed in search engine optimization
  • How social and PR work together to equal search success
  • How to repurpose strong content to be unique for social and PR
  • Where to find inspiration for content marketing

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