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This Week's Marketing How-To

Seven Ways to Monitor Blog Conversations

By TJ McCue. Do you know what your customers are saying about you? If not, you (and your brand) are at a distinct disadvantage. Get the full story >

Case Study

How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reach

Company: Cognos, Inc.
Location: Ottawa, Canada
Industry: Business software and services (B2B)
Get the full story >
This Week's Top Articles

MarketingProfs Video: A Tutorial on the Subtleties of LinkedIn
By Matt Dickman. Here's how you can leverage the strengths of LinkedIn to build your own professional network. Get the full story >

Three Powerful Press Kits (and Why They Work)
By Gail Z. Martin. Read how three companies put the power of the press kit to work (and how you can, too). Get the full story >

MarketingProfs-Cast on Conversational Marketing: Irrational Exuberance, or Next Big Thing?
By Paul Dunay. Will spending on conversational marketing outpace traditional marketing by 2012? Get the full story >

The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity
By Miles Galliford. A 114-point checklist of actions you can take to immediately increase the link popularity of your Web site. Get the full story >

MarketingProfs Online Seminars

Publicity Power Tool: Building a Great Press Kit
November 15

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Silverpop’s 2007 Retail Email Marketing Study

Learn what tactics top U.S. and U.K. online retailers are using in their email marketing programs, and compare how your program fits into the overall industry landscape. Silverpop – Your Partner for Email Marketing
Download your free copy today!
A Note to Readers
from Ann Handley
Chief Content Officer

MP Book Club Discussion Opens Today

Discussion launches today on the latest book in the MarketingProfs Book Club. The author of the latest MP Book Club tome, Katya Andresen, will be weighing in occasionally, as will MP Chief Reading Officer CK and her merry band of regulars (David Reich, Cam Beck, Mark Goren, Mario Vellandi, Valeria Maltoni, to name but a few) and (I hope!) YOU. Please join in the lively discussion.

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Katya published Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes last year, after spending years as a former overseas correspondent. Witnessing need first-hand in Phnom Penh and elsewhere, she took note of how some nonprofits were able to more effectively address those needs, “with a marketing mentality borrowed from the business world,” she writes.

The resulting text has a personal feel that’s peppered with real stories, and it's written with a journalist’s spare but elegant prose. As I said in my 30-second review of the book, Robin Hood Marketing offers a great step-by-step tutorial in marketing for any organization or business. Organizations from nonprofits to small businesses to volunteer-run groups could learn a thing or two; Katya’s clear writing makes the ideas accessible to non-business types, as well.

So please do check out the chatter over at the Book Club. I look forward to seeing you there!

Upcoming Events

ONLINE SEMINARS
Jack Trout on Worldwide Positioning, an Encore Presentation
November 28 with Jack Trout

How to Make Word-of-Mouth Marketing Work for Your Company
December 6 with Andy Sernovitz

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