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This Week's Marketing How-To

Soothing the Savaged Consumer Soul: 11 Ways to Show Love When Times Are Tough

By Jeanne Bliss. Here are 11 ideas that will bring you dividends by soothing the frayed nerves during these times of spending woes. Get the full story >

What Works in Marketing!

How a Software Company Generated Strong Click-Through Rates on Facebook by Telling Users To Go

Company: Serena Software
Location: Redwood City, CA
Industry: Software/Internet technology
Get the full story >
This Week's Top Articles

The Latest SEO Trends and Metrics: What's Hot, What's Not
By Stephan Spencer. Here's a quick update on what's hot and what's not in the world of search engine optimization. Get the full story >

Email ROI, or Kicking Our Baby Out of the Nest
By Stephanie Miller. For too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. Get the full story >

Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
By Mike Volpe. How do you actually get your Web site ranked high in search engines? Get the full story >

Clearing the Air About Word-of-Mouth
By Deborah Eastman. Marketers can't ignore the impact of Word-of-Mouth. Get the full story >

MarketingProfs Online Seminars

Proven Ways to Create Engaging Online Customer Experiences
August 21

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A Note to Readers
from Ann Handley
Chief Content Officer

See You In Scottsdale?

In the middle of this column is an ad for our upcoming Digital Marketing Mixer, which takes place this October in Scottsdale, Arizona. I'm pretty excited about the event itself, because the content offers a solid grounding in the Big Three of online marketing.

Covering Email, Search, and Social Media, it's a bit like a one-stop-shop for digital marketing know-how, with a terrific lineup of speakers.

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Of course, hearing Arianna Huffington give our day one keynote address won't be too shabby, either. However you feel about her politics or her publication, Arianna is a perfect fit for an event that focuses on building a business online because, well, she's done it.

In other words, whether you agree with her liberal leanings or not, the fact is that she has a proven record of leveraging the power of the Big Three and more as demonstrated by the phenomenal growth of her namesake site.

As the NY Times wrote this past spring, "When Ms. Huffington, the 57-year-old author and former conservative pundit, announced her plans for The Huffington Post three years ago, many critics dismissed the idea as a digital dinner party for her new liberal friends. But it has grown in ways that few, except perhaps Ms. Huffington herself, expected."

Within three years, the Times added, Arianna has broadened her publication from a political blog to something that increasingly resembles a national newspaper, with sections on entertainment, business and more. It's the second most linked-to blog, with upwards of 4 million unique visitors a month.

And she continues to innovate: Just recently, Huffington introduced its version of a metropolitan section when it rolled out a local page for Chicago.

The story of that growth, and the way the Huffington Post team leverages the Big Three, is part of the story she'll tell in October. I hope you'll join us.

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Actionable Web Analytics: Unleash the Marketing Power of Your Web Data
August 28 with Avinash Kaushik

Direct-to-Consumer PR
September 11 with Gail Z. Martin

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