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See You In Scottsdale?
In the middle of this column is an ad for our upcoming Digital Marketing Mixer, which takes place this October in Scottsdale, Arizona. I'm pretty excited about the event itself, because the content offers a solid grounding in the Big Three of online marketing. Covering Email, Search, and Social Media, it's a bit like a one-stop-shop for digital marketing know-how, with a terrific lineup of speakers. Of course, hearing Arianna Huffington give our day one keynote address won't be too shabby, either. However you feel about her politics or her publication, Arianna is a perfect fit for an event that focuses on building a business online because, well, she's done it. In other words, whether you agree with her liberal leanings or not, the fact is that she has a proven record of leveraging the power of the Big Three – and more – as demonstrated by the phenomenal growth of her namesake site. As the NY Times wrote this past spring, "When Ms. Huffington, the 57-year-old author and former conservative pundit, announced her plans for The Huffington Post three years ago, many critics dismissed the idea as a digital dinner party for her new liberal friends. But it has grown in ways that few, except perhaps Ms. Huffington herself, expected." Within three years, the Times added, Arianna has broadened her publication from a political blog to something that increasingly resembles a national newspaper, with sections on entertainment, business and more. It's the second most linked-to blog, with upwards of 4 million unique visitors a month. And she continues to innovate: Just recently, Huffington introduced its version of a metropolitan section when it rolled out a local page for Chicago. The story of that growth, and the way the Huffington Post team leverages the Big Three, is part of the story she'll tell in October. I hope you'll join us.
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