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This Week's Marketing How-To

What Do Your Marketing Communications Reveal About You?

By Becky Carroll. Consider what the following communications say about your company. Get the full story >

What Works in Marketing!

How a Telecommunications Company Used Video to Streamline Its Sales Process

Company: Digium
Location: Huntsville, AL
Industry: Telecommunications, B2B
Get the full story >
This Week's Top Articles

The Luxury Catch-22
By Martin Lindstrom. Stretching your luxury brand too thinly across market segments may gain short-term revenue, but it also almost guarantees long-term losses. Get the full story >

Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter
By Anna Billstrom. How can email marketers best leverage the new social-marketing applications? Get the full story >

Managing Marketing Performance: The Role of Data, Analytics and Metrics
By Laura Patterson. Applying the concept of performance management to marketing is finally coming of age. Get the full story >

Tough Times Increase Pressure to Meet the Marketing Effectiveness Imperative
By Jay Milliken and Chiaki Nishino. With marketing commonly viewed as a discretionary spend, it is one of the likeliest victims of the budget-cutting ax. Get the full story >

MarketingProfs Online Seminars

Actionable Web Analytics: Unleash the Marketing Power of Your Web Data
August 28

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A Note to Readers
from Ann Handley
Chief Content Officer

Two New Innovations

It may be the last, lazy week of summer, but we've been toiling away here at MarketingProfs. In fact, we have two new innovations to introduce.

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1. Our new home page. When one of my industry colleagues saw our new home page at www.marketingprofs.com, he said, "Wow! It looks like you guys have rolled out a lot of new stuff!"

Actually, we haven't. But the new home page redesign highlights some products and services that were previously buried in the site, like the Get to the Po!nt "Quick Reads" as well as the hottest articles. Check it out and tell me what you think.

2. Our new iPhone application. MarketingProfs CEO Allen Weiss wrote last week about the new MarketingProfs iPhone app that lets you breeze through the latest marketing digests from our popular Get to the Po!nt newsletters. Now you can get our Get To the Po!nt newsletters delivered right on your iPhone, by following the download link here.

As Allen wrote, "Then, the next time you're standing in line or stuck on hold, you can stay current with great bits of marketing advice."

Enjoy the new home page, the iPhone app, and the last bits of summer, of course!

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Direct-to-Consumer PR
September 11 with Gail Z. Martin

Creating a Customer-Centric, Measurable Marketing Plan
September 25 with Laura Patterson

Recent Job Postings

Project Manager, Website Content
Harley-Davidson Motor Company

Product Marketing Manager
MessageLabs

Marketing Coordinator/Web Desginer
Abacus Solutions

Director, Marketing and Communications
Tradeweb

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