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This Week's Marketing How-To

10 Best-Practices for Writing a Whitepaper That Gets Results

By Steve Hoffman. Here are the 10 best practices to writing a whitepaper that will get your company noticed. Get the full story >

What Works in Marketing!

How a Controversial Book Became a Bestseller via an Aggressive Web Campaign

Company: Vanguard Press
Location: New York, NY
Industry: Publishing, B2C
Get the full story >
This Week's Top Articles

Why Google's New Web Browser Chrome Matters to You
By David Felfoldi. Last week Google released Chrome, its new standards-compliant Web browser. Here's an introduction of Chrome for the layman. Get the full story >

Five Steps to Building Brand Equity for the Small Business
By Mike O'Toole. Building brand equity, when you are more likely to qualify for the Inc. 500 rather than the Fortune 500, can be a puzzle. Get the full story >

Lincoln, Mark Twain & Lightning: Choice Words on Word Choice
By Ernest Nicastro. Here are a few choice words on word choice to help you get more of the right words into your communications. Get the full story >

Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of them
By Gary Levitt. WPlease review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate... and then read why you should ignore them. Get the full story >

MarketingProfs Online Seminars

Direct-to-Consumer PR: Putting the "Public" Back in Public Relations
September 11

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A Note to Readers
from Ann Handley
Chief Content Officer

Mixing It Up, CEOs on Twitter

The upcoming MarketingProfs Digital Marketing Mixer takes place next month in Scottsdale, Arizona. You've probably already seen the stellar speaker lineup, keynotes, and sponsor list. But as the name "Mixer" suggests, the attendees are an equally important part of the.. well, mix.

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In an occasional series on the MarketingProfs blog, I highlight some of the people that will be attending. Here, I profile Frank C. Martin III and Amber Naslund, two of the many folks I (and, I hope, you) will meet next month.

More interviews will follow over the next few weeks. And if you plan on coming to the Arizona and want to be interviewed in a brief Q&A, please drop me a line.

p.s. BusinessWeek ran a series this week on CEOs on Twitter. Check out tweets from the chiefs. Included is this list is PerkettPR's CEO, Christine Perkett, who says that her favorite person to follow on Twitter is... well, me!

If you aren't on Twitter yet, it's definitely worth checking out. If you are, there are some great folks to follow in the BusinessWeek write-up. (And speaking of Twitter, you can also get Twitter updates on the Digital Marketing Mixer.)

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Creating a Customer-Centric, Measurable Marketing Plan
September 25 with Laura Patterson

Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up Business
October 2 with Michael A. Brown

Recent Job Postings

MARKETING SERVICES MANAGER
U.S. Postal Service

Sr Marketing Programs Manager
Lyris, Tech

Contributing Writer
Patron Technology

Director of Marketing and Brand Strategy
International Franchise Association

Director Marketing
Zycus Inc

Find and Post Jobs >

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