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Two Cool Things
Greetings, discerning readers. Two cool things to share with you this week, both free. First, check out our newest Get to the Po!nt newsletter, Marketing in a Downturn. As the name implies, the latest in our series of Get to the Po!nt newsletters speaks to the specific challenges of marketing when the economy sputters. Like all of our Get to the Po!nt's – Marketing Inspiration, B2B, Interactive Marketing, Customer Insight, Search, Email, Analytics – the newsletter itself is bite-sized; meaning, you can ingest the whole thing in about 60 seconds. And this snack makes you smarter, too. What more could you want from a bite? Intrigued? Don't forget to opt in. While you are signing up to receive Marketing in a Downturn, scroll down to the bottom of the page. The last title on the page, High-Tech Marketing, is next in line to launch, likely within a few weeks. Its spot-on marketing advice will offer sound, specific wisdom to (you guessed it!) marketers in the high-tech space. If that's you, sign up here. If you like what you see, or you'd like to see something you didn't, drop me a line. My door, as always, is open. PS: Do you know your CRM from your CEM? Your "User Experience" from your "Experiential Marketing"? Do you know what Customer Centricity really means? If you mouthed "no" to yourself, then you might want to check this out.
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