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This Week's Marketing How-To
Social Media: Three Essentials Your Business Needs Before You Engage
By Elaine Fogel. Don't enter the social-media space without the following three essentials in place. Get the full story >
Case Study: What Works!
A Facebook Experiment in Ad Targeting

CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. Get the full story >
This Week's Top Articles

Green Marketing Claims: Whom Do You Trust?
By Jacquelyn Ottman. How do we restore trust in industry's green marketing claims and eco-labels? Get the full story >

Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship Success
By Laura Patterson. There are four best practices that stand out regarding customer centricity, and three metrics you need to consider. Get the full story >

Is Your Website Impeding Your SEO?
By Jonathan Fashbaugh. If your website uses any of these outdated coding and design techniques, it may be time to build a new website. Get the full story >

In Email, Emphasize Quality, not Quantity
By Louis Chatoff. Here are a few tips for boosting the quality of your email marketing program as well as the content you are publishing. Get the full story >

MarketingProfs Online Seminars

Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion Forum
August 13

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A Note to Readers
from Ann Handley
Chief Content Officer

Tina Brown To Keynote Digital Marketing World Fall

Best-selling author and Daily Beast Editor Tina Brown is queued up to keynote this September's Digital Marketing World, and I couldn't be more thrilled about it.

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If you were a naysayer, you might be wondering what a writer and magazine editor might have to say to a room full of marketers. Well, if I needed to respond to that kind of question, I'd say that Tina's 25 years of experience and customer insights hold plenty of lessons for marketer's today: Tina is all about engaging with customers where they are, with content they value.

In other words, you need to know your customers. Doesn't that sound an awful lot like a fundamental of Marketing?

Anyway, come and hear for yourself, when on September 16, Tina will share all this and more: Why she has gone from print to online and how TheDailyBeast.com is using online technologies such as Twitter, blogs and social networking to engage with their community of readers.

It's all free, BTW, but you have to register. More than 3,500 people already have, so don't forget to reserve your seat now!

p.s. Check out the rest of the Digital Marketing World Fall program here.

p.p.s. One of my favorite people in our industry is on deck for Thursday! Don't miss her!

Upcoming Events

CONFERENCES
Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

ONLINE SEMINARS
Getting Buy-in with Social Media Measurement: Don't Sweat the Small Stuff
August 20 with Beth Harte

What to Do About Social Media's Threat to Traditional PR
August 27 with Brian Solis

Recent Job Postings

Email Marketing Strategist and Email Marketing Spe
FKQ Marketing + Advertising

Marketing Coordinator
Plum Benefits

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