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This Week's Marketing How-To
Put Crowdsourcing to Work for You: Five Tips for Getting Started
By Kimberly Smith. Here are some real-world examples and tips for getting started on your own crowdsourcing plan. Get the full story >
Case Study: What Works!
How One Website Doubled Its Ad Revenue

CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... Get the full story >
This Week's Top Articles

Jump-Start Marketing Accountability: Three Ideas for Giving CFOs and CMOs Something Better in Common
By Kevin Clancy and Peter Krieg. We're five or so years into the "Era of Accountability," and what do we have to show for it? Get the full story >

Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard
By Larry Kim. Your own keyword analytics data is the most valuable marketing asset of your company. Get the full story >

Irresponsible Corporate Responsibility: Doing Good Isn't Always Done Well
By Alyssa Dver. When done well, a corporate social responsibility program is a tremendous advantage to the entire business. When done carelessly, it can be ruinous. Get the full story >

Segment Email and Social Networks for a Vitamin-Power Boost
By Stephanie Miller. How Nature Made combines email and social networking to build stronger email connections with customers and prospects. Get the full story >

MarketingProfs Online Seminars

Engage or Die: The Insider’s Guide to Social Media for Marketing and PR
August 27

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A Note to Readers
from Ann Handley
Chief Content Officer

Smoking-Hot Summer Sale... and Unveiling a New Keynote!

I'm already mourning the end of summer, even though we have a few more weeks of warm weather here in Boston. If you feel the same, here's some news that I hope will perk you up: We're offering a smoking-hot sale to keep your marketing campaigns sizzling as temperatures start to cool.

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Like how hot? Like $175/year.

With the MarketingProfs' 9-seminar Social Media Summer Series in full swing, this is a great time to think about Premium membership. There are four more live seminars to come from thought leaders like John Gerzema and Sandy Carter on B2B and B2C social media marketing—the rest of the series is available immediately on-demand (including all handouts and the full Q&A sessions).

(What's more: As a Premium Plus Member you'll have access to all of our upcoming seminars (35+ per year), our on-demand seminar archive (170+ seminars), all of our SmartTools, templates, and guides, our case study collections (including our most recent release, Social Media ROI Success Stories), and so much more...)

PS: This just in: Acclaimed Stanford University behavioral expert and thought-leader on persuasive technology, BJ Fogg, will keynote this fall's Digital Marketing Mixer in Chicago. Fortune Magazine recently named BJ as the "New Guru You Should Know," and in Chicago, BJ will share his insights on how to create experiences that change behavior in his address: Design for Behavior Change: Why Facebook & Twitter are Winning. Don't miss him October 21st in Chicago!

Upcoming Events

CONFERENCES
Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

ONLINE SEMINARS
Create Once, Deliver Twice: Spreading Content Across Social Networks
September 3 with C.C. Chapman

Social Media and the New Consumer: Energizing Your Brand
September 10 with John Gerzema

Recent Job Postings

Marketing Associate
Penn State World Campus

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www.prosaamya.com

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