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This Week's Marketing How-To
A Corporate Field Guide to Social-Media Policy Development
By Kimberly Smith. Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time to develop a policy? Get the full story >
Case Study: What Works!
How Getting Personal Helped Spur Renewals for the Golden State Warriors

CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? Get the full story >
This Week's Top Articles

Emerging Consumer Values: Why Brands Must Adjust
By Claire Ratushny. We're living in an unprecedented era when several critical elements have gradually come together in a perfect storm. How can marketers respond? Get the full story >

Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes
By William Arruda. The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Get the full story >

Online Lead Generation: A Good Way to Sell a Leadóbut No Way to Sell a Car
By Scott Painter. The Internet was expected to dramatically change the way we buy and sell new cars. So what went wrong? Get the full story >

Use Surveys to Get Close to Your Customers
By John Wechsler. We all know that it costs less to keep a current customer than it does to acquire a new one. So how do deliver what your customers really want from you? Get the full story >

MarketingProfs Online Seminars

Create Once, Deliver Twice: Spreading Content Across Social Networks
September 3

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A Note to Readers
from Ann Handley
Chief Content Officer

5 Things I Heard on Vacation

Hello, all. I'm writing to you today fresh from eight days of vacation. I suppose that everyone has their own idea of what makes for a perfect vacation, but my requirements are simple: a low-slung beach chair, a really good book, and a place where I can dig my toes into the sand and listen to the waves and, later, watch the setting sun cast long shadows over the dunes.

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I found that in spades last week. It was heavenly. And today I am so relaxed that I practically feel boneless.

Not only did I take the week off from MarketingProfs, but I also took the week off of Twitter. Well, mostly. Every once in a while I'd pop my head in to lob a photo like this or to respond to someone looking for me. But I was Tweet-free, generally.

So today, as I'm getting back into the swing of things, I thought I'd share five things that I heard (or heard about) while I was on vacation, but didn't post on Twitter:

1. CC Chapman put the final touches on his presentation for the Social Media Summer Series. He's up this Thursday. (See you there?)
2. We've hit bottom. Possibly.
3. Elaine Fogel suffered Social Media Rejection, a sudden condition that has therapists everywhere scrambling to understand.
4. Heather Rast picked an email service provider for her small business, and lived to tell the tale.
5. I overhead this: "We can't have you sit here all day playing with your computer, you know. That's why Starbucks is in trouble." (This was spoken by the proprietor of the local beachside breakfast place to a guy sitting with his laptop at a sidewalk table.)

Welcome to fall!

PS I lied. I actually did post that last comment to Twitter, because I thought that it was hysterically grouchy. When you are the only game in town, you don't have to worry about such foolishness like customer service, or customer relationships, and the like!

Upcoming Events

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September 16, 2009

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October 21-22, 2009

ONLINE SEMINARS
The New Consumer and Social Media: Energizing Your Brand
September 10 with John Gerzema

Social Media in the B2B Universe: What's Working Now
September 23 with Sandy Carter

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