MarketingProfs Social Media Seminar Series: Adding Social Media to Your Marketing Mix: Nine Online Seminars to Make It Happen

Your Own Marketing Dream Team

A good social media strategy starts with a well-designed plan and ends with valuable metrics that prove the value of your campaigns. Our Social Media Series gives you everything you need to build social media campaigns that get strong results. These 9 online seminars from the best thought leaders in Social Media Marketing are now available on demand so you can watch them whenever ... and wherever ... you like.

Pro members can attend ALL of our online seminars, including this series. You'll also have access to all of our upcoming seminars (35+ per year), our on-demand seminar archive (200+ seminars), online tools, how-to guides, case study collections (including Social Media ROI Success Stories, Facebook Success Stories, LinkedIn Success Stories, Twitter Success Stories, and Mobile Marketing Success Stories), and so much more.

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John Gerzema 1. TRENDS

Social Media and the New Consumer: Energizing Your Brand

Presented by: John Gerzema
Broadcast on: September 10, 2009

A clear case for why companies must adapt to current changes in consumer behavior. Now.
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Charlene Li   2. STRATEGY

The Art Of Social Media: It's All About The Relationships

Presented by: Charlene Li
Broadcast on: July 16, 2009

Let your marketing goals drive your social media strategy (not the other way around).
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Jason Baer 3. PLANNING

Why Before How: Seven Steps to Focus Your Social Media Strategy

Presented by: Jason Baer
Broadcast on: July 30, 2009

Jumping into social media without a plan? Here's a straightforward map for marketers.
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Beth Harte 4. METRICS & ROI

Getting Buy-in with Social Media Measurement: Don't Sweat It

Presented by: Beth Harte
Broadcast on: August 20, 2009

You have goals, strategy, a social media plan... put the right metrics in place, too.
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Sandy Carter   5. B-TO-B

Social Media in the B2B Universe: What's Working Now

Presented by: Sandy Carter
Broadcast on: September 23, 2009

This IBM VP shares social media tactics that large organizations shouldn't ignore.
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C.C. Chapman 6. CONTENT

Create Once, Deliver Twice: Spreading Your Content Around

Presented by: C.C. Chapman
Broadcast on: September 3, 2009

Got content? Use these hands-on ideas and resources to cover multiple social networks.
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Engage or Die: Guide to Social Media for Marketing and PR

Presented by: Brian Solis
Broadcast on: August 27, 2009

Solid advice about tools that help you monitor and manage your real-world brand reputation.
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Amber Naslund 8. COMMUNITY

Building Brand Communities: This Ain't Your Mama's Chat Room

Presented by: Amber Naslund
Broadcast on: August 13, 2009

You can't fake a true community. So, how do you engage with your brand's fans in a lasting way?
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Chris Brogan 9. CASE STUDIES

Street Stories: Social Media and the Sales Cycle

Presented by: Chris Brogan
Broadcast on: August 6, 2009

A high-speed look at companies succeeding with social media, with meaty Q&A to follow.
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