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In This Issue
+ How-To: 7 Deadly Email Marketing Sins, and How to Avoid Them
+ PRO: Take Your Blog to the Next Level! PRO Membership Shows You How
+ Survey Says: Pew: Digital, Social Technologies Redefining Arts Promotion
+ Quick Take: #SocialSkim: Social Media Update, Week of January 7
+ My View: Be Passionate About Your Work (Even If That Makes You Irrational)
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How-To Seven Deadly Email Marketing Sins, and How to Avoid Them
By James Duval
If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth! Read More
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PRO Take Your Blog to the Next Level! PRO Membership Shows You How
This online tool kit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
Pew: Digital, Social Technologies Redefining Arts Promotion
By Lenna Garibian
The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations, changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to Pew Research. Read More
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Quick Take
#SocialSkim: Social Media Update, Week of January 7, 2013
By Angela Natividad
What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that illustrate how converged media should work—and what the new media universe looks like. Skim to learn! Read More
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My View Be Passionate About Your Work (Even If That Makes You Irrational)
By Matthew Grant
We're constantly urged to be passionate about our work. But philosophically speaking, being passionate means being irrational. With that thought in mind, I recently asked Marketing Smarts podcast guest Ekaterina Walter if people must be crazy to succeed. Here's what she said. Read More
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