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In This Issue
+ How-To: Eight Ways to Create Lasting Video Content
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: B2B Brands Tapping Loyalty Marketing to Drive Sales
+ Quick Take: How Coupons Discount Your Brand
+ My View: The Top Five Brands for Kids (and Their Parents)
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. This white paper provides advice on how to avoid the #1 mistake made when evaluating this technology: settling for a lead management solution that's "good enough." Download Now!
How-To Eight Ways to Create Enough Video Content to Last 18 Months
By Pete Savage
Studies show that online video improves email click-through rates, sales conversions, and search engine rankings. Here are eight ways to make lasting video content that will keep the attention of your desired audience and boost results. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Read More
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networkingówe've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
Survey Says
B2B Brands Tapping Loyalty Marketing to Drive Sales
Though B2B marketers report most of their new sales come from current customers, only one-half (55.4%) say their companies have departments that primarily focus on customer retention. Read More
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Quick Take
How Coupons Discount Your Brand
The economic climate has caused many companies to take desperate measures and resort to deep discounting to close sales. But before you consider promoting your company's next mark-down, think again. While offering big savings can stimulate short-term sales, it can also cause long-term damage to your brand. Read More
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My View The Top Five Brands for Kids (and Their Parents)
By Ted Mininni
Got kids? If you do, you know how influential your kids are in family buying decisionsóto the tune of $500 billion per year, according to statistics. Market research suggests that marketing both to kids and to their parents is key to long-term success. Read More
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@tom_peters The 3 Hs: the only things you need to understand about business success. Little BIG Video #51 https:////is.gd/kyQt9 ^SD
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Forum Today's Question
By ourhandyman Posted 1/11 at 8:45 am EST
We have just launched our new website selling wine. Is our new website user friendly, and would you buy wine using this site? Go To Question
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Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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