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Growing Your Fan Base and Engaging Effectively on Facebook

Ekaterina Walter
Matt Grant
Thu., Jan. 20, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Facebook is THE destination for consumers around the world and businesses have taken notice. What are you doing to reach out to your customers and optimize their interactions with your brand?

Whether you're a B2B or B2C marketer, you need to remember one thing when planning and implementing a Facebook marketing program: it's all about engaging people. Effective engagement produces higher organic fan growth and keeps your brand front and center in their minds. In essence, engagement equals exposure, which leads to greater rewards.

Join MarketingProfs and Social Media Strategist Ekaterina Walter for an in-depth discussion focusing on person-to-person engagement designed to make your Facebook marketing efforts more successful.

In this seminar, Ekaterina will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today to optimize your newsfeed, foster more effective engagement, and improve your Facebook marketing efforts.


Ekaterina Walter is a marketer, thinker, speaker, and connector. As a Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketingódriving campaigns and helping colleagues leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel, Ekaterina is responsible for company-wide social media enablement and corporate social networking strategy. She sits on the Board of Directors for Internet Strategy Forum. You can find her on Twitter @ekaterina or on her blog, Building Social Bridges.

Who Should Attend?

If you're an online marketer, community manager, or a brand communicator looking for more specific guidance on creating customer-focused social media experiences, this seminar is perfect for you. Whether you're currently managing your brand's Facebook presence or simply planning to create and manage one, you'll walk away from this 90-minute presentation ready to make Facebook work for you ... and ideas to make that happen.

What Will You Learn?

  • Creative customer engagement strategies and tactics using Facebook marketing
  • The importance of effective engagement news feed optimization
  • Actionable tips to boost your engagement and grow your fans organically
  • How to use Facebook to increase your brand visibility

Register Now!

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