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In This Issue
+ How-To: 10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
+ Survey Says: What Consumers Dislike About Mobile Email
+ NEW PRO Seminar: The Art of the Extraordinary Presentation
+ Infographic: Content Marketers, Quit Selling Like It's 2004
+ My View: Marketers, Brand Managers Should Care About Employee Advocacy
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master’s degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To 10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
By Lauren Tympel
There is no better way to determine the impact of design, copy, or scheduling changes on your email campaigns. But A/B testing can seem overwhelming. These do's and don'ts will steer you in the right direction. Read More
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PRO NEW PRO Seminar: The Art of the Extraordinary Presentation
In this inspiring PRO seminar, Dan Roam shows you how, with a little planning and practice, making an extraordinary presentation can be easy and fun—both for you and for your audience. He'll discuss storylines and the use of visuals, and you'll see examples from Dan's own work. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master’s degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
What Consumers Dislike About Mobile Email
By Ayaz Nanji
Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group. Read More
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Quick Take
Content Marketers, Quit Selling Like It's 2004 [Infographic]
By Verónica Maria Jarski
Is your content solely about pushing sales? Stop it... It's not 2004! Nowadays, customers expect more from content. Check out these content-creation tips for today's savvy marketers. Read More
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My View Why Social Media Marketers and Brand Managers Should Care About Employee Advocacy
By Dave Hawley
How can you make your brand's story stand out in today's noisy, always-on, social world? One solution is to harness the power of employee advocacy. Read More
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Jan 15
 PRO Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 20
 FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
Jan 27
 FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
 
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