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Is your content focusing strictly on pushing sales? It's not 2004! Today's savvy customers expect more from content.

Here's a look at some content-creation tips from a Captora infographic.

"Spend time learning about your customers, and give them content that resonates," suggests Captora. Despite the importance of listening, content marketing's primary focus (47%) is to create content for websites, social media, advertising, and print publications. Communicating regularly with customers and commercial contacts ranks low (5%) on the list.

"Stop creating content in a bubble," recommends Captora. "Feedback and research help! Research your audience to determine meaningful information to share with them, and you'll see the benefits of good content marketing."

To get more tips about content-creation, check out the infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski