Having trouble reading this email? View it in your browser.
In This Issue
+ How-To: Four Steps to Engaging a Tradeshow Audience Year-Round 
+ PRO: Create a Marketing Plan Online Using SmartTools
+ Survey Says: B2B Brands Score With Online Marketing
+ Quick Take: Generate Leads With Content Syndication 
+ My View: What Are You Doing, and Why?
Email Twitter Facebook LinkedIn
Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. This white paper provides advice on how to avoid the #1 mistake made when evaluating this technology: settling for a lead management solution that's "good enough." Download Now!
How-To How to Engage a Tradeshow Audience Year-Round
By Rob Murphy
Participating in tradeshows can be an effective way to raise brand awareness—but having a well-defined communications strategy before, during, and after the event is crucial to maximizing your ROI. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
PRO Image
share Twitter Facebook LinkedIn
Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networking—we've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
Survey Says
B2B Brands Score With Online Marketing
Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Generate Leads With Content Syndication
When used correctly, content syndication can be a cost-effective way to generate qualified leads for your sales department. Here are two critical—yet often made—mistakes to avoid. Read More
share Twitter Facebook LinkedIn
My View What Are You Doing, and Why?
By Steve Woodruff
The first question that comes to mind when considering a branding challenge, a marketing initiative, a consulting project, or a written communication, is this: "What’s the point?" Without the answer, it's impossible to succeed. Read More
Author Name
share Twitter Facebook LinkedIn
ReTweet This
@briansolis Writing about ROI. Decided to introduce a new acronym...Return on Fluid Listening (ROFL)
share Twitter
Forum Today's Question
By schulte Posted 1/13 at 10:51 am EST
What should be the price for a keyword link to your website from a published news release on a content related, Google 4 ranked website? Go To Question
share Twitter Facebook LinkedIn
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference