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In This Issue
+ How-To: Results-Driven Marketing Creative, Pt 2: Building a Creative Concept
+ Survey Says: How to Get More Retweets
+ PRO: Email Design for the Mobile Customer and Multi-Device World
+ Infographic: Why Marketers Need to Care About Social Search
+ My View: Seven Ways Corporate Events and Tradeshows Are Evolving
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Advertisement  MarketingProfs B2B Forum 2014 pre-sale is now open. Join us October 9-10 (workshops Oct 8) for 2 days of inspirational learning, networking, and loads of fun. You're sure to get the best strategies for modern B2B marketers. Register before Feb 1 for up to $800 off the rack rate—the best rate you’ll find on B2B Forum.
How-To Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative Concept
By Cameron Avery
The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience. Read More
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PRO Take 10: Email Design for the Mobile Customer and Multi-Device World
44% of emails are now opened on mobile devices, and people using such devices check email more frequently. In just 10 minutes, you'll learn some of the best practices for email design in a mobile, multi-device world. Read More
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Survey Says
How to Get More Retweets
By Ayaz Nanji
Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks. Read More
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Why Marketers Need to Care About Social Search [Infographic]
By Verónica Maria Jarski
Is your company embracing social search? Here's a look at what it is and why you should take advantage of social search. Read More
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My View Seven Ways Corporate Events and Tradeshows Are Evolving
By Kristine Mason
Corporate events and tradeshows aren't new, but the way they are being orchestrated has changed significantly in the past decade. Read More
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Jan 14
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Jan 16
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Jan 21
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