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In This Issue
+ How-To: Five Tips for Writing Case Studies That Aren't Boring as Hell
+ SocialSkim: Facebook Amber Alerts, Twitter Syndication Ads, New Social Slang
+ PRO Online Toolkit: Create High-Performance Landing Pages
+ Survey Says: Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]
+ My View: Adopting Google+ Is Easier Than You Think—and Worth It!
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master’s degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To Five Tips for Writing Case Studies That Aren't Boring as Hell
By Thomas J. Armitage
Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don't have to be. Read More
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PRO Online Toolkit: Create High-Performance Landing Pages
This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]
By Ayaz Nanji
Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square. Read More
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Quick Take
SocialSkim: Facebook Amber Alerts, Twitter Syndication Ads, the Latest Social Slang, More!
By Angela Natividad
Learn about Facebook's plans to elevate Amber Alerts, Twitter's newest ad strategy, and which brands are using the latest (and weirdest) slang. Skim to get on fleek. Read More
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My View Adopting Google+ Is Easier Than You Think--and Worth It!
By Stephan Hovnanian
Reconsider Google+ and what it can do for you. This interview digs into why MarketingProfs adopted Google+, what the benefits of adoption have been, and how you, too, can use G+ to your advantage. Read More
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Jan 20
 FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game
Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
Jan 27
 FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
 PRO Seminar—Leading a Culture of Innovation with Sir Ken Robinson
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
 
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